The Importance of Internet Marketing Strategy and Key Issues

In this technological age, we are facing increasing difficulties to stand out from the competition. To gain advantages, companies must adopt the right digital strategy. In reality, 70% of companies have formulated or are implementing digital transformation strategies.

No digital strategy means that you will not have a clear strategic goal, and it will be difficult to establish relationships with current customers and acquire new customers. By developing a cohesive digital strategy, you can do many things, from effectively reaching your target audience to increasing your return on investment. Compared with its peers, digital-first companies are 64% more likely to achieve their business goals.

Data-driven marketing

In the past, mass marketing was all the rage. But now the focus has shifted to using big data to drive marketing decisions. Almost all companies regard data-driven marketing as a core component of their digital strategy. Companies must first cultivate data-driven thinking in the company, and then slowly integrate it into digital marketing activities. You can focus your conversion time and energy on the sales leads with the highest conversion probability, so the conversion rate is higher.

Content strategy

One mistake most companies make is to publish universal content without considering the audience and meeting their needs. In today’s era, content is king, and solid content is needed to win the audience.

With content as part of your overall digital strategy, you can test your content and better understand its performance in specific audiences. Once you understand the effective methods, you can further analyze your content to understand the reasons for their success, which format can get the highest return, and so on.

Increase brand awareness

Needless to say, with a digital strategy, you will publish a synchronized message to your target audience. When your audience is exposed to this information through various platforms, you will not only increase the visibility of your business, but also increase your visibility. Brand awareness can not only help individuals learn more about your business, but also share and recommend your brand with others through various channels.

Create value for the targeting audience

One of the greatest benefits of a proper digital strategy is to bring value to the audience. Although attracting viewers to buy your business is essential, it is only a short-term relationship. The most important thing is to build long-term relationships with your audience and create value.

With an appropriate digital strategy, your audience will receive content and information that suits their needs and preferences. The audience will be more willing to continue to pay attention to your business and recommend it to their family and friends.

There are many online marketing strategies. Before you decide to choose a strategy, please consider four questions

  1. If this strategy is a common and commonly used strategy, and everyone is using it frequently, how likely is this strategy to succeed?

Many years ago, SEO enabled the natural ranking of a certain keyword to be ranked first in search engine query results. Nowadays, companies generally attach importance to search engine optimization, and the competition for keyword ranking has become increasingly fierce. Search engines are also trying to prevent artificial disturbance of sorting factors.

Therefore, if someone promises you rankings and exaggerates the effectiveness of SEO strategies, please don’t have any illusions. These are all obsolete. There is no derogatory meaning to SEO. On the contrary, we have always believed that SEO is a work that must be adhered to at the beginning and long-term development of a company, but the key methods and methods of SEO strategy have changed a lot.

Choose those promotion strategies that are not widely adopted, and your chances of winning will be greater.

  1. Does the effective promotion strategy for others apply to me?

Someone may make a lot of money in a short period of time in some way, but you may not get the same result if you change it. The implementation of the strategy is also entangled with other factors, such as financial support in operation and human resources coordination. Therefore, you should choose the strategy and operation that best suits you.

  1. Do you understand all the technical support details needed to implement this strategy?

Sometimes there is no problem with the strategy itself, the problem lies in the execution, and various technical problems are often encountered in the execution. Therefore, before adopting a certain marketing strategy, you have to carefully understand the technical support details and whether you have the ability to cooperate with the smooth implementation of the strategy.

  1. Do you plan to implement your chosen marketing strategy into your online business for a long time?

If you choose a marketing strategy, you should always implement it. But the most common mistake is to choose one marketing strategy and then lean towards another strategy, constantly changing one’s own marketing strategy, and the result is not effective. You know, the effectiveness of marketing strategies takes time to verify.

In short, choosing the network marketing strategy that you really apply is the most important, and any strategy must be based on your own commercial interests. One key point is that you must know the market that your brand and product target. Never forget localization.

How to define your marketing strategy? We need consider a lot of things, including your product, brand value, current brand assets, targeting audience, market specific features, government policy, marketing goals, milestones, competitors, and so on. Before any strategy is been planned, never forget localization. Do Romans do when in Rome. This is the most common mistake that most of foreign brands will make when they enter China market. A lot of cases proved those successful experience used for western market, was proved wrongly and unacclimatized. So you need a very professional and local expert to help you. If you are looking for a local China SEO agency or specialists, Chat with Tim!

TIM | September 9, 2020

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Contact MeContact Me

Get in touch

GET IN TOUCH

Don’t hesitate to contact me with your business questions about the China market.

Address

2F, Biggers, NO.1 Bld., Lane 1436, Changning Road, Shanghai, China

Phone

(+86) 137-0189-3072

My ServicesMy Services

WHAT I CAN DO
  •  Best localized digital marketing solution
  •  Cost-effective with strong operability
  •  Targeting both China and global
  •  Quickly responsive and 100% satisfaction

SEO

Baidu & Google SEO, evaluation and report, keyword research, on-page and off-page optimization, technical solution, online traffic strategy.

Website development

Develop websites, landing page, H5 campaign, e-Commerce site; Popular CMS like WordPress, Drupal, Magento, Shopify; WeChat Mini program, App.

KOL

Work with suitable celebrities from popular social media and targeting industry influencers to promote brand quickly, create hot spot, bring traffic, generate sale leads in China.

SEM

Baidu PPC, paid advertising, Google AdWords, displaying advertising. Account creation, keyword selection, campaign execution, monitoring and optimization.

Video production

Publish your video in popular video platforms, TikTok, Douyin, Youku, YouTube ; offer video production, editing, advertising. Subtitle translation and creation.

Language Translation

Paper and oral translation, English, Spanish, Vietnamese, Korean; document, website, report, essay, and book translation. China Exhibition/business tour escort, online meeting interpretation.

Social media marketing

WeChat, Weibo, Facebook, LinkedIn,  social campaign from account creation and verification, content writing and operation, social advertising, etc.

China business tour

We can organize the small-sized business or sightseeing tour in China with offering visa, flights, hotel, itinerary arrangement, lodging, translation services. Come to China, and see more.

Press release

Press writing and publish for branding and endorsement. We cooperate with 5,000+ online media resources in China & global. Support your overall online marketing for branding.

Experienced

We have over 12 years of internet marketing experience with strong technical abilities and marketing innovation insights.

Localized

We are located in Shanghai, Top1 city selected by 99% overseas brands as landing  spot. And We are local Chinese marketers speaking fluent English.

One-Stop solution

We are a team of multi-functional persons who can offer services in a wide range from digital marketing to very particular demand.

Concentrated

In the past years, we have been focusing on providing marketing services to only overseas brands. Communication is a plus.

International cooperation

Our clients come from 35 countries, 20 different industries. so we can communicate cross the culture and quickly identify your specific demands and offer the best solution.

Budget-saving

We support top brands in each industry, also would like to help small and medium-sized companies who are new to China with a very acceptable budget.

AboutAbout

I'm a China & global digital marketing consultant
I am a digital & online marketing expert, living in Shanghai right now. I am a local Chinese, speaking fluent English and terrible Spanish.
I have been focusing on online marketing for over 12 years. I am proficient with SEM skills (Google AdWords and Baidu PPC), SEO, media purchase, content marketing, social media(WeChat, Facebook, LinkedIn), video(Youtube, Youku), translation, website building, design, e-commerce, etc.
I’ve supported 50 brands from all over the world on their China market localization strategy with 12 years’ experience of display advertising, branding, SEM/SEO, and Social media for 15 different industries. My clients come from all over the world, including U.S, UK, German, Australia, Switzerland, HK, Poland, Denmark, France, Israel, Spain, Canada, Brazil, New Zealand, Vietnam, Portugal, China, Indonesia, Denmark, Pakistan, etc.
Industries and areas I served include FMCG, beverage, finance, artworks, luxury, environment protection, fashion design, education, foods, skin & health care, instrument, sports, tourism, airline service, landscaping, Hospitality, machine, etc.

Tim is a pleasure to work with. He is a true Baidu expert, whereas it is for SEO, high technical or PPC purposes. I rarely collaborated with someone as proficient and available as him, always thinking "out of the box" and answering his Skype almost all the time. He helped us for many varied tasks, from Baidu PPC campaigns to SEO and market researches in the Chinese digital marketing world. Tim knows his stuff and is happy to share his knowledge.

Damien Robert
Senior SEO Analyst at Oban, UK

Tim is an exceptional digital marketer with a deep understanding of the Chinese digital marketing landscape and Chinese culture. He’s professional, knowledgeable, and trustworthy with strong language skills and a great deal of experience working with western clients looking to navigate the Chinese market.

Richard Cross
CEO of English Monitor, UK

Tim is a creative digital marketing expert who can always find a solution to difficult situations. He is a people's person and specialized in multiple fields on digital marketing such as SEM, SEO, and social media. He is a master of content marketing and always inspires me with his creative writings.

Ephram Qin
Global Digital Marketing Manager at Future, Shanghai

Tim is a very serious and reliable freelancer: he knows what he does and doesn't need lots of assistance to complete the project we will work together again.

Filippo Bernasconi
SEO CONSULTANT, ITALY

REVIEWS

  • 0%
    CONTENT MARKETING
  • 0%
    Online marketing strategy
  • 0%
    SEO & SEM
  • 0%
    WEB DEVELOPMENT
  • 0%
    SOCIAL MEDIA
  • 0%
    PAID ADVERTISING

MY SKILLS

Happy Clients
0
working hours
0
coffee consumed
0
solved tickets
0
2016 - NOW

FOUNDER & CEO of TIMWORKROOM (Shanghai)

Leading a team of 5 members, which consists of SEO specialist, paid advertising planner, web developer, designer, translator. Most of them are local Chinese, some are from overseas.

2015 - 2016

Digital & Online Marketing Manager at Singapore Raffles Education Group (Shanghai)

Design, implement and manage online marketing programs focusing on building awareness and customer acquisition. Manage SEO and SEM projects and budget Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders, and report metrics appropriately. Devise and manage social media programs and work with internal stakeholders on developing and implementing social media strategy.

2014 - 2015

Online Marketing Manager at Vision Engineering LTD Shanghai Branch (UK)

Assist the UK team to handle digital marketing mainly in China market and provide possible support for the global team. Improve brand awareness via social media on Weibo, WeChat, Q-zone, Renren, and blogs with a long-term strategy. Implement Baidu PPC campaign and online advertising campaign to get solid sales leads. Prompt CN official website on search engines with SEO skills to drive traffic.

2008 - 2014

Online Marketing Manager at Language Spirit LTD (Shanghai)

my blogmy blog

my diary
The Importance of Internet Marketing Strategy and Key Issues

In this technological age, we are facing increasing difficulties to stand out from the competition. To gain advantages, companies must adopt the right digital strategy. In reality, 70% of companies have formulated or are implementing digital transformation strategies.

China has signed agreements on mutual recognition of higher education qualifications and degrees with 54 countries
This image has an empty alt attribute; its file name is MBA.jpg

According to Xinhua News Agency’s information from the 2020 International Education Service Trade Forum, in recent years, my country has been committed to promoting the formation of a comprehensive, multi-level and wide-ranging pattern of education opening up, and deepening educational cooperation and exchanges with countries around the world.

“Content marketing is a commitment, not a campaign.”

– Jon Buscall –

Chief Executive Officer of Moondog Marketing

After suffering the worst performance decline in 15 years, can an increase of $200 million in marketing expenses save McDonald’s?

This image has an empty alt attribute; its file name is 麦当劳营销.jpg

McDonald’s intends to save the performance drop caused by the epidemic by spending more marketing expenses. McDonald’s plans to increase marketing spending by an additional $200 million in the rest of this year.

Contact MeContact Me

Get in touch

GET IN TOUCH

Don’t hesitate to contact me with your business questions about the China market.

Address

2F, Biggers, NO.1 Bld., Lane 1436, Changning Road, Shanghai, China

Phone

(+86) 137-0189-3072

My ServicesMy Services

WHAT I CAN DO
  •  Best localized digital marketing solution
  •  Cost-effective with strong operability
  •  Targeting both China and global
  •  Quickly responsive and 100% satisfaction

SEO

Baidu & Google SEO, evaluation and report, keyword research, on-page and off-page optimization, technical solution, online traffic strategy.

Website development

Develop websites, landing page, H5 campaign, e-Commerce site; Popular CMS like WordPress, Drupal, Magento, Shopify; WeChat Mini program, App.

KOL

Work with suitable celebrities from popular social media and targeting industry influencers to promote brand quickly, create hot spot, bring traffic, generate sale leads in China.

SEM

Baidu PPC, paid advertising, Google AdWords, displaying advertising. Account creation, keyword selection, campaign execution, monitoring and optimization.

Video production

Publish your video in popular video platforms, TikTok, Douyin, Youku, YouTube ; offer video production, editing, advertising. Subtitle translation and creation.

Language Translation

Paper and oral translation, English, Spanish, Vietnamese, Korean; document, website, report, essay, and book translation. China Exhibition/business tour escort, online meeting interpretation.

Social media marketing

WeChat, Weibo, Facebook, LinkedIn,  social campaign from account creation and verification, content writing and operation, social advertising, etc.

China business tour

We can organize the small-sized business or sightseeing tour in China with offering visa, flights, hotel, itinerary arrangement, lodging, translation services. Come to China, and see more.

Press release

Press writing and publish for branding and endorsement. We cooperate with 5,000+ online media resources in China & global. Support your overall online marketing for branding.

Experienced

We have over 12 years of internet marketing experience with strong technical abilities and marketing innovation insights.

Localized

We are located in Shanghai, Top1 city selected by 99% overseas brands as landing  spot. And We are local Chinese marketers speaking fluent English.

One-Stop solution

We are a team of multi-functional persons who can offer services in a wide range from digital marketing to very particular demand.

Concentrated

In the past years, we have been focusing on providing marketing services to only overseas brands. Communication is a plus.

International cooperation

Our clients come from 35 countries, 20 different industries. so we can communicate cross the culture and quickly identify your specific demands and offer the best solution.

Budget-saving

We support top brands in each industry, also would like to help small and medium-sized companies who are new to China with a very acceptable budget.

AboutAbout

I'm a China & global digital marketing consultant
I am a digital & online marketing expert, living in Shanghai right now. I am a local Chinese, speaking fluent English and terrible Spanish.
I have been focusing on online marketing for over 12 years. I am proficient with SEM skills (Google AdWords and Baidu PPC), SEO, media purchase, content marketing, social media(WeChat, Facebook, LinkedIn), video(Youtube, Youku), translation, website building, design, e-commerce, etc.
I’ve supported 50 brands from all over the world on their China market localization strategy with 12 years’ experience of display advertising, branding, SEM/SEO, and Social media for 15 different industries. My clients come from all over the world, including U.S, UK, German, Australia, Switzerland, HK, Poland, Denmark, France, Israel, Spain, Canada, Brazil, New Zealand, Vietnam, Portugal, China, Indonesia, Denmark, Pakistan, etc.
Industries and areas I served include FMCG, beverage, finance, artworks, luxury, environment protection, fashion design, education, foods, skin & health care, instrument, sports, tourism, airline service, landscaping, Hospitality, machine, etc.

Tim is a pleasure to work with. He is a true Baidu expert, whereas it is for SEO, high technical or PPC purposes. I rarely collaborated with someone as proficient and available as him, always thinking "out of the box" and answering his Skype almost all the time. He helped us for many varied tasks, from Baidu PPC campaigns to SEO and market researches in the Chinese digital marketing world. Tim knows his stuff and is happy to share his knowledge.

Damien Robert
Senior SEO Analyst at Oban, UK

Tim is an exceptional digital marketer with a deep understanding of the Chinese digital marketing landscape and Chinese culture. He’s professional, knowledgeable, and trustworthy with strong language skills and a great deal of experience working with western clients looking to navigate the Chinese market.

Richard Cross
CEO of English Monitor, UK

Tim is a creative digital marketing expert who can always find a solution to difficult situations. He is a people's person and specialized in multiple fields on digital marketing such as SEM, SEO, and social media. He is a master of content marketing and always inspires me with his creative writings.

Ephram Qin
Global Digital Marketing Manager at Future, Shanghai

Tim is a very serious and reliable freelancer: he knows what he does and doesn't need lots of assistance to complete the project we will work together again.

Filippo Bernasconi
SEO CONSULTANT, ITALY

REVIEWS

  • 0%
    CONTENT MARKETING
  • 0%
    Online marketing strategy
  • 0%
    SEO & SEM
  • 0%
    WEB DEVELOPMENT
  • 0%
    SOCIAL MEDIA
  • 0%
    PAID ADVERTISING

MY SKILLS

Happy Clients
0
working hours
0
coffee consumed
0
solved tickets
0
2016 - NOW

FOUNDER & CEO of TIMWORKROOM (Shanghai)

Leading a team of 5 members, which consists of SEO specialist, paid advertising planner, web developer, designer, translator. Most of them are local Chinese, some are from overseas.

2015 - 2016

Digital & Online Marketing Manager at Singapore Raffles Education Group (Shanghai)

Design, implement and manage online marketing programs focusing on building awareness and customer acquisition. Manage SEO and SEM projects and budget Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders, and report metrics appropriately. Devise and manage social media programs and work with internal stakeholders on developing and implementing social media strategy.

2014 - 2015

Online Marketing Manager at Vision Engineering LTD Shanghai Branch (UK)

Assist the UK team to handle digital marketing mainly in China market and provide possible support for the global team. Improve brand awareness via social media on Weibo, WeChat, Q-zone, Renren, and blogs with a long-term strategy. Implement Baidu PPC campaign and online advertising campaign to get solid sales leads. Prompt CN official website on search engines with SEO skills to drive traffic.

2008 - 2014

Online Marketing Manager at Language Spirit LTD (Shanghai)

my blogmy blog

my diary
The Importance of Internet Marketing Strategy and Key Issues

In this technological age, we are facing increasing difficulties to stand out from the competition. To gain advantages, companies must adopt the right digital strategy. In reality, 70% of companies have formulated or are implementing digital transformation strategies.

China has signed agreements on mutual recognition of higher education qualifications and degrees with 54 countries
This image has an empty alt attribute; its file name is MBA.jpg

According to Xinhua News Agency’s information from the 2020 International Education Service Trade Forum, in recent years, my country has been committed to promoting the formation of a comprehensive, multi-level and wide-ranging pattern of education opening up, and deepening educational cooperation and exchanges with countries around the world.

“Content marketing is a commitment, not a campaign.”

– Jon Buscall –

Chief Executive Officer of Moondog Marketing

After suffering the worst performance decline in 15 years, can an increase of $200 million in marketing expenses save McDonald’s?

This image has an empty alt attribute; its file name is 麦当劳营销.jpg

McDonald’s intends to save the performance drop caused by the epidemic by spending more marketing expenses. McDonald’s plans to increase marketing spending by an additional $200 million in the rest of this year.