Services

Social Media

Engage your target audiences and generate demand through Chinese popular social media platforms.

We'll help you identify your target audience, track conversions and increase user engagement in Social Media

Massive user base: China has the world’s largest social media user base, with over 1 billion active users across platforms like WeChat, Weibo, and Douyin (TikTok’s Chinese version). Leveraging these platforms allows you to reach a vast potential customer base.

Dominance of local platforms: Unlike the West, where platforms like Facebook and Instagram dominate, the Chinese social media landscape is dominated by homegrown platforms that cater specifically to Chinese users. Engaging with these local platforms is crucial for reaching the Chinese audience.

Integrated ecosystem: Many Chinese social media platforms are tightly integrated with e-commerce, messaging, and other daily life functions. This creates a highly engaged user base and opportunities for seamless marketing and sales integrations.

Content consumption habits: Chinese social media users tend to be more receptive to visually-driven, interactive content compared to text-heavy posts. Adapting your content strategy to match these preferences can improve engagement and reach.

Targeted advertising: Chinese social media platforms offer advanced targeting capabilities, allowing you to reach specific demographics, interests, and even geographic locations within China. This can help optimize your marketing efforts.

Reputation and trust-building: Active participation on Chinese social media can help build brand awareness and trust with the local audience, which is particularly important for foreign companies entering the market.

Weixin(微信)

All-in-one super-app for messaging, social networking, payments, and more, dominating China's mobile ecosystem.

Weibo(微博)

China's Twitter-like microblogging platform, enabling real-time sharing, discussions, and interactions among a vast user base.

Douyin(抖音)

The Chinese version of TikTok, focusing on short-form, creative video content that captivates young Chinese consumers.

Little Red Book

A hybrid social commerce app blending lifestyle content, product recommendations, and e-commerce features for a unique shopping experience.

Toutiao(今日头条)

China's leading news and content aggregator, using AI to personalize and deliver a highly engaging feed of information.

WeChat Channels

WeChat's integrated video-sharing feature, allowing users to create, discover, and interact with diverse short-form video content within the super-app ecosystem.

Zhihu(知乎)

China's Quora-like knowledge-sharing platform, where users can ask questions, share expertise, and engage in discussions.

Bilibili

A video-sharing platform popular among China's younger generations, known for its vibrant community and niche, interest-driven content.

Kuaishou

Another leading short-video platform in China, providing a diverse range of user-generated content and influencer-driven marketing opportunities.

Our approach

Insight. Creativity. Technology.

A well-executed social media marketing strategy tailored to the Chinese market can be a powerful tool for reaching and engaging with your target audience in China. 

Strategy

Evaluate your targeting audience, status quo, and goals, produce a suitable strategy.

Execution

Set up accounts, create the content plan, post and monitor the result

Optimization

Analyze the result and optimize the strategy, manage the users and conversion.