L’OCCITANE China Social Media Competition Report

Project Description

L’occitane is aware of the potential of Chinese social media platforms. In order to take advantage of the power of social networks, the brand has built a strong presence on them with the purpose to reach a huge number of consumers and interact and engage them. L’Occitane knows that e-commerce in China is the key of the success due to the increasing willingness of Chinese consumers to purchase products online.

Project Details

Project Content

  • Baidu Keyword research
  • WeChat report
  • Weibo research report
  • Cosmetics competitors online landscape report