About Client

With more than 150 wineries, restaurants aplenty, sweeping landscapes and mobs of kangaroos – and just a two-hour drive north of Sydney – the Hunter Valley is a fabulous holiday destination, whether it’s a sneaky weekender or a full-on fortnight.

Budget: 100,000 USD

Period: 6 months (Nov, 2018-April,2019, best season in AU)

Goal: Improve brand awareness

Campaign Goals

  • Expand brand awareness in China and Australia
  • Bring tourists to hunter valley
  • Explore more chances to find product distributors, such as wine, food.
  • Targeting audience: Chinese tourist in mainland China and Australia

Targeting audience

  • Chinese tourists in mainland China
  • Chinese tourists living in Australia

Strategy

  • KOL: David Gulasi, Amy Lyons, Claire Wang, Jackie Lee
  • Website: developed a new landing page
  • Social media advertising: Weibo, WeChat
  • Video advertising: Bilibili, Meipai, TikTok
  • Needsfeed: Toutiao

Results

  • 1000+ tourists went to hunter valley to have a visit
  • 17 inquires to contact about wine distribution, tourism cooperation
  • 8 millions impression on China social media
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