Los Angles Education Agency Helped Chinese Students to Study in the States via Baidu PPC
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising(PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.
In China, Baidu is the mainstreaming search engine with 79.89% market share as of June 2021 by Statista. Google has dominated the search engine market, maintaining an 92.47% market share as of June 2021.
Project Description
The American study abroad business has always been highly competitive, and competition exists in every segment. Liuxue Cowboy is headquartered in Los Angeles and has focused on the field of student visas for decades. Help mainland students to resolve visa applications, F1, F2, B1B2 transfer to F1 visas, and transfer to schools. They have been advertising on Baidu and Google for three years, and their return on investment has been very good.
Project Details
- Client: Liuxue Cowboy (Los Angles)
- Date: April 2, 2017-now
- Category: SEM
- Website: https://www.abcdreamusa.com
Project Contents
- Website building (Chinese landing page)
- Baidu PPC and Google AdWord
- Paid Advertising (banner)
- Press release
- Blog writing
- SEO
- WeChat marketing