McDonald’s intends to save the performance drop caused by the epidemic by spending more marketing expenses. McDonald’s plans to increase marketing spending by an additional $200 million in the rest of this year.
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Category: Marketing
After suffering the worst performance decline in 15 years, can an increase of $200 million in marketing expenses save McDonald’s?
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- Best localized digital marketing solution
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Baidu & Google SEO, evaluation and report, keyword research, on-page and off-page optimization, technical solution, online traffic strategy.
Website development
Develop websites, landing page, H5 campaign, e-Commerce site; Popular CMS like WordPress, Drupal, Magento, Shopify; WeChat Mini program, App.
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Work with suitable celebrities from popular social media and targeting industry influencers to promote brand quickly, create hot spot, bring traffic, generate sale leads in China.
SEM
Baidu PPC, paid advertising, Google AdWords, displaying advertising. Account creation, keyword selection, campaign execution, monitoring and optimization.
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Publish your video in popular video platforms, TikTok, Douyin, Youku, YouTube ; offer video production, editing, advertising. Subtitle translation and creation.
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Paper and oral translation, English, Spanish, Vietnamese, Korean; document, website, report, essay, and book translation. China Exhibition/business tour escort, online meeting interpretation.
Social media marketing
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We can organize the small-sized business or sightseeing tour in China with offering visa, flights, hotel, itinerary arrangement, lodging, translation services. Come to China, and see more.
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We have over 12 years of internet marketing experience with strong technical abilities and marketing innovation insights.
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We are located in Shanghai, Top1 city selected by 99% overseas brands as landing spot. And We are local Chinese marketers speaking fluent English.
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Our clients come from 35 countries, 20 different industries. so we can communicate cross the culture and quickly identify your specific demands and offer the best solution.
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We support top brands in each industry, also would like to help small and medium-sized companies who are new to China with a very acceptable budget.
AboutAbout
I'm a China & global digital marketing consultant
HELLO, I'M TIM.
I am a digital & online marketing expert, living in Shanghai right now. I am a local Chinese, speaking fluent English and terrible Spanish.
I have been focusing on online marketing for over 12 years. I am proficient with SEM skills (Google AdWords and Baidu PPC), SEO, media purchase, content marketing, social media(WeChat, Facebook, LinkedIn), video(Youtube, Youku), translation, website building, design, e-commerce, etc.
I’ve supported 50 brands from all over the world on their China market localization strategy with 12 years’ experience of display advertising, branding, SEM/SEO, and Social media for 15 different industries. My clients come from all over the world, including U.S, UK, German, Australia, Switzerland, HK, Poland, Denmark, France, Israel, Spain, Canada, Brazil, New Zealand, Vietnam, Portugal, China, Indonesia, Denmark, Pakistan, etc.
Industries and areas I served include FMCG, beverage, finance, artworks, luxury, environment protection, fashion design, education, foods, skin & health care, instrument, sports, tourism, airline service, landscaping, Hospitality, machine, etc.
LinkedIn: https://www.linkedin.com/in/rogerthat007
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Tim is a pleasure to work with. He is a true Baidu expert, whereas it is for SEO, high technical or PPC purposes. I rarely collaborated with someone as proficient and available as him, always thinking "out of the box" and answering his Skype almost all the time. He helped us for many varied tasks, from Baidu PPC campaigns to SEO and market researches in the Chinese digital marketing world. Tim knows his stuff and is happy to share his knowledge.
Tim is an exceptional digital marketer with a deep understanding of the Chinese digital marketing landscape and Chinese culture. He’s professional, knowledgeable, and trustworthy with strong language skills and a great deal of experience working with western clients looking to navigate the Chinese market.
Tim is a creative digital marketing expert who can always find a solution to difficult situations. He is a people's person and specialized in multiple fields on digital marketing such as SEM, SEO, and social media. He is a master of content marketing and always inspires me with his creative writings.
Tim is a very serious and reliable freelancer: he knows what he does and doesn't need lots of assistance to complete the project we will work together again.
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FOUNDER & CEO of TIMWORKROOM (Shanghai)
Leading a team of 5 members, which consists of SEO specialist, paid advertising planner, web developer, designer, translator. Most of them are local Chinese, some are from overseas.
Digital & Online Marketing Manager at Singapore Raffles Education Group (Shanghai)
Design, implement and manage online marketing programs focusing on building awareness and customer acquisition. Manage SEO and SEM projects and budget Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders, and report metrics appropriately. Devise and manage social media programs and work with internal stakeholders on developing and implementing social media strategy.
Online Marketing Manager at Vision Engineering LTD Shanghai Branch (UK)
Assist the UK team to handle digital marketing mainly in China market and provide possible support for the global team. Improve brand awareness via social media on Weibo, WeChat, Q-zone, Renren, and blogs with a long-term strategy. Implement Baidu PPC campaign and online advertising campaign to get solid sales leads. Prompt CN official website on search engines with SEO skills to drive traffic.
Online Marketing Manager at Language Spirit LTD (Shanghai)
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The Importance of Internet Marketing Strategy and Key Issues
In this technological age, we are facing increasing difficulties to stand out from the competition. To gain advantages, companies must adopt the right digital strategy. In reality, 70% of companies have formulated or are implementing digital transformation strategies.
China has signed agreements on mutual recognition of higher education qualifications and degrees with 54 countries
According to Xinhua News Agency’s information from the 2020 International Education Service Trade Forum, in recent years, my country has been committed to promoting the formation of a comprehensive, multi-level and wide-ranging pattern of education opening up, and deepening educational cooperation and exchanges with countries around the world.
“Content marketing is a commitment, not a campaign.”
– Jon Buscall –
Chief Executive Officer of Moondog Marketing
After suffering the worst performance decline in 15 years, can an increase of $200 million in marketing expenses save McDonald’s?
McDonald’s intends to save the performance drop caused by the epidemic by spending more marketing expenses. McDonald’s plans to increase marketing spending by an additional $200 million in the rest of this year.