Difference between Baidu Advertising and Google AdWords

  • A series of documents application is needed to create a Baidu advertising account.
  • Minimum deposit is needed to activate the account, around 1200 USD.
  • Following Chinese advertising law and Baidu’s advertising policy are necessary.

Why Baidu SEM is important?

  • Baidu is the largest and dominating search engine in China with the¬†market share of over 70%.
  • PPC is still the fastest option to get targeting sale leads comparing other indirect ways.
  • Baidu SEM strategy covers PC, mobile, NewFeed, brand, Baidu Wiki.