- A series of documents application is needed to create a Baidu advertising account.
- Minimum deposit is needed to activate the account, around 1200 USD.
- Following Chinese advertising law and Baidu’s advertising policy are necessary.
Difference between Baidu Advertising and Google AdWords
Why Baidu SEM is important?
- Baidu is the largest and dominating search engine in China with the market share of over 70%.
- PPC is still the fastest option to get targeting sale leads comparing other indirect ways.
- Baidu SEM strategy covers PC, mobile, NewFeed, brand, Baidu Wiki.